Siegwerk is placing an emphasis on virtual tools and services to further digitalize its customer engagement strategy going forward. By doing so, the company wants to add value to its customer relations, especially in times of limited business travel.

The company is currently exploring different communication formats and technologies to engage with customers, demonstrate products and solutions, share knowledge and provide guidance and support. The goal is to make expertise quickly accessible, increase efficiencies to further intensify and improve interaction and cooperation while reducing time-consuming traveling.

“We want to further virtualize the customer experience by adding digital customer engagement tools such as live streaming events, digital conferences, virtual demonstrations, trainings or webinars,” explains Ralf Hildenbrand, president of the Americas and member of the Board at Siegwerk.

In addition to its successful face-to-face customer events, the company now plans to translate its INKday events into a virtual concept to enable participation from all over the world. For more than 12 years Siegwerk has been hosting its INKday events, offering customers and experts alike a platform for fostering discussions around current and future industry topics.

“By increasing the digital exchange, coupled with region-specific events and personal meetings, we will be able to engage in an even faster, more effective and personalized manner going forward,” adds Hildenbrand.

In 2017, Siegwerk began its digital transformation. Since then, the company has been strategically driving the expansion of its digital offerings to continually enhance the overall customer experience. Today, Siegwerk embraces digitalization across all business areas including data-driven innovation, digitalization of processes as well as the development of new and circular business models, with services and platforms leveraging its ink and packaging know-how. Latest milestones in the company’s digital transformation include the opening of a fully-automated Blending Center at its German headquarters in Siegburg, as well as the establishment of online services such as the Vendor Managed Inventory System MyInkroom and the online customer portal mySiegwerk.

Moreover, the company is continuously looking into the potential of big data and artificial intelligence for improving production cycles and gaining further efficiencies.

Siegwerk has also invested further resources in the future by establishing its Circular Economy Hub to specially manage the transition towards a circular economy across the company.